She is part of the curatorial staff of Museum Boijmans Van Beuningen where she is responsible for the collection of contemporary design. She curated groundbreaking exhibitions as the Boijmans Ahoy drive-thru (2020), Looking ahead, objects of change (2022), The breakdown economy (2021) and Change the System (2017) and worked with many artists and designers.

Trained as an Industrial Design engineer she worked for several years for the global strategic design team of Philips Design and developed products and creative strategies for clients in Europe, Asia and America. In being a museum curator she gained a wide experience in identifying creative and artistic excellence. She is evenly fascinated by the cultural richness of the past, the embedded knowledge of the craft tradition, as the artistic expression of avantgarde trends.

‘The constant drive in my career is to support business or society in understanding the strategic impact of creativity. I read art and design as a strategic compass for change in society. I am passionate about the autonomous artistic expression. But keen in understanding its impact for society. Art reframes our daily reality and is a model for change and social innovation.’

She regularly teaches and is frequently asked for expert reviews and presentations. Her daily activities range from strategy development, creative direction, curating and writing. She works with companies, foundations, museums and private collectors.